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Working with Uncertainty

This book provides a catalyst to a process that can make a positive difference and take you forward.

How to start the Ultimate Online Business

Thinking of starting a business? Have a PC, Internet connection, and a dream? The web has made creating a company easier than ever. Turn your big idea into big bucks with this easy how-to-guide.

Using Social Media for Personal Gain

This book will introduce you to the main forms of social media and how to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.

Branding through Logos

A brand is a collection of visual images, experiences, and emotional responses that shape consumer opinion about a product or service. Logos communicate brand characteristics aiding brand recognition.

Essentials of Marketing

Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.

Understanding Social Media

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.

The Basics of User Experience Design

If you're looking to gain an introduction into the world of user experience (UX) design—or maybe even freshen up your knowledge of the field—then this UX design book is the ideal place to start. 

Obtaining and Retaining Customers - Part I

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.

Social Media And Business Intelligence

Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.

Obtaining and Retaining Customers - Part II

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount

Marketing: Psychology Behind Profit

This book uncovers powerful strategies rooted in psychology and used by the leading startups to boost sales, attract Millennials and Gen Z and turn skeptics into brand followers.

How to Sell When Times are Tough

Proven techniques and strategies to help your business continue selling during tough times. I know this works because I’m using them with my clients to turn their businesses around.

Amazon Prime

This book is about how Amazon has managed to create one of the most successful and inspirational subscription business by changing how we purchase.

Writing Non-Fiction Books

Whether a beginning writer or an established author, this book offers information and advice on all aspects of writing, publishing and promoting your non-fiction book.

Content Marketing for Small Businesses

Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities.

Effective Marketing

The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.

Business Blogs

This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.

Content Marketing: Implementation

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

How to Turn Customers into Fans

If you really want to take your company to the next level, you need to convert a customer into a fan. Fans are the absolute key to scaling a business.

Boost Your Profile In Print

Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.

Market Research

This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.

Your Brand, Your Treasure

The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.

The Bullwhip Effect in Supply Chain Management

Distortion in information among the members of the supply chain network (popularly called as “The Bullwhip Effect”) can cause a reduction in the operational efficiency of a business leading to losses.

A guide to Content Marketing

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Advanced Strategic Pricing

Excellent material for pricing consultants, but also CMOs, Marketing Directors, and Board of Directors members who need to understand and apply optimal pricing strategy in their organisations.

Internet Marketing

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!

Email Marketing

This eBook will focus exclusively on email marketing and the strategies used to implement it.

Internet Marketing Strategies For Your Business

In this book, you will learn about the secrets of internet marketing and the truths behind some of the most successful strategies used in internet promotions and marketing.

Making PPC Marketing Profitable

The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.

Channel Management

This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an ongoing basis.

Practical PR

We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

Content Marketing: Further development areas

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Essentials of Marketing Research: Part I

Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.

Marketing for the Non-Marketing Manager Part IV

Non-marketing managers need to understand how marketing research is used in the marketing process to determine market size and customer needs and wants. This book fills that need.

The Four Faces of Marketing

In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.

Expert Talk: Introduction to Naming a New Brand

Do you need a name for your new product or business and don’t know where to start? Join Erik Fabian, the founder of Upright Brand, for an introductory discussion on naming.

Inbound Marketing

Looking to use social media, SEO and website conversion optimisation for your business?

How to Build a Lead Generation Engine

The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.

Expert Talk: Customer Retention, #1 Growth Hack

We discuss attracting NEW customers vs. wooing current customers — and why retaining existing customers is better. You’ll learn why customer service can drive people away or keep them coming back.

The Power of Conjoint Analysis

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.

Expert Talk: Procurement & Negotiation

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: Brand Development and Storytelling

The relevance, timeliness, and compelling narrative are part of brand development. According to Megha Hamal, PR & Branding expert, proactive storytelling increases the brand's visibility.

Expert Talk: Attract Clients with Authenticity

Solopreneurs and small business owners can attract clients with authenticity, integrity, and by simply telling their story. You'll learn why you need to be confident and grounded when making an offer.

In Focus: What Does Your Company Brand Stand For?

Brook Calverley of People-Made discusses the gap between what brands promise and what they deliver. In today’s world, customers are increasingly concerned with what brands stand for.

Expert Talk: E-Commerce Marketing

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: Commercial Awareness

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: Weight Watcher's Rebrand to WW

Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW.

Expert Talk: Content Marketing

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: Online Marketing

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: Influencer Marketing

In this Expert Talk, Nat Schooler interviews marketing specialist Sarah Austin on identifying influencers, B2B influencer marketing, influencer marketing ROI and influencer relationship management.

In Focus: Employer Branding at Albert Heijn

René Herremans is the Director of Employer Branding for Albert Heijn, the #1 retailer in the Netherlands. He discusses how companies can bridge the gap between Marketing and Employer Branding?

Expert Talk: Product Marketing

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: Internal Marketing

Nathaniel interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Expert Talk: 6 Digital Marketing Lessons

While there are hundreds of ways to calculate the ROI of social media, its value depends on how well you execute it. Here are 6 digital marketing lessons from the best brands in social media.